For brands

Give your brand
an artistic signature.

For launches, campaigns and retail activations, we imagine the concept, bring together the right talent, then lead production and launch. A story, images and encounters that give your brand a distinctive expression.

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Fashion · Beauty · Luxury · Spirits · Automotive · Tech · Lifestyle

Formats

What we create
for brands.

Product launch

A concept and art direction that give the launch a story.

Campaign

A distinctive communication, led by creative talent.

Social media & PR activations

Seeding, influencers, press and content around the project and the brand.

Retail activation

Experiences and events that draw visitors in store.

Cultural commitment

Support for artists and cultural programmes with purpose.

Selected projects

01 / 07
Orange bottle illustration by Jean André for Orangina

Artist collaboration · Limited edition

Orangina × Jean André

Visual creation, merchandise & influence

A playful limited edition extended through Jean André’s drawings, exclusive tote bags and T-shirts, and outreach to 100 influencers.

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Hennessy bottle designed in collaboration with Felipe Pantone

Artist collaboration · Influence

Hennessy × Felipe Pantone

Seeding & launch invitations

Building awareness around the collaboration through seeding and launch invitations for over 100 influencers, artists and personalities from the urban creative scene.

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Visual artwork by Emir Shiro for No Name, combining a dog portrait with a black sneaker

Artist collaboration · Pop-up

No Name × Emir Shiro

Visual creation & influencer invitations

Visuals created by Emir Shiro and influencer invitations to a Paris pop-up in the presence of the artist.

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Yellow and orange paper compositions for Winter & Company
Photo: Olesia Grotskaya

Artistic content · Paper

Winter & Company

With Olesia Grotskaya

Four films revealing the art of paper through Olesia Grotskaya’s perspective, created for social media and internal use.

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Tina Gavasheli creating the installation at Gaia, Dubai

Art installation

Gaia — Dubai

With Tina Gavasheli

An artistic signature that gives the venue a distinctive identity, a lasting impression and a story to share.

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Figurative painting in the dining room of a Haussmann apartment

Private advisory · Residence

Private advisory — Parisian apartment

Paris · Haussmann apartment

A figurative painting chosen, framed and hung to give a Haussmann dining room its presence: an artwork to live with every day.

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Phantom club beneath the Accor Arena with illuminated triangular panels

Art direction · Storytelling

Accor — Phantom

Paris Bercy · Accor Arena

A 1,400 m² club hidden beneath the stands of the Accor Arena: an identity and a story for a place revealed at night, under a vast ceiling of articulated mirrors and light.

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Visible results,
measured together.

Visibility

Press and social media coverage.

Content

Images and a story to use throughout the year.

Footfall

A place or store that becomes a destination.

Desirability

A more distinctive and premium brand image.

Indicators are agreed with you from the start: coverage, audience, traffic and sales. Tracking uses the data and measurement tools agreed with your team.

Our approach.

For a brand, art is not decoration: it is another way of speaking. We start from your goals, a launch, awareness, desirability or footfall, then define a creative territory and the talent who can embody it: artists, illustrators, photographers, designers. We handle the art direction and production all the way, so the idea stays intact from first sketch to launch day, and then lives on in the media, in store and on social channels.

Inside a project

Hennessy ×
Felipe Pantone.

A cognac house and an artist known for his kinetic gradients and digitally inspired compositions: the collaboration existed, it had to enter the conversations of urban culture.

Hennessy bottle from the collaboration with Felipe Pantone

The context

A house of tradition meets an artist who plays with colour, movement and light. An edition that speaks to a creative generation, as long as they discover it in the right place.

Our mission

Build awareness of the collaboration among influencers, artists and personalities from urban culture, true to the artist’s world and to the standards of the house.

Choosing the profiles

No volume lists: profiles whose interests, aesthetics and networks resonate with Felipe Pantone’s work. Credible voices in culture, fashion and creativity.

The seeding

More than 100 personalities received the edition. A discovery designed like a collector’s piece, not a promotional mailing.

The launch night

The same personalities were invited to the launch: extending the discovery of the product with a moment shared around the project and the artist.

What the brand gains

A collaboration that lives beyond the bottle, a place in the conversations of the creative scene, and content carried by authentic voices. All within the communication rules specific to alcohol.

Our method,
step by step.

01Goals

What the project must deliver: awareness, desirability, sales, footfall, content. KPIs are set from the start.

02Creative territory

An idea and an art direction rooted in the brand’s DNA, with clear references.

03Choosing the talent

A reasoned selection of artists, illustrators, photographers or designers, with their world and availability.

04Concept

Mock-ups, intentions, objects and formats: you approve before anything is produced.

05Production

Editions, packaging, objects, installations, visuals and films, with our workshops and production partners.

06Activation

Press, influence, seeding, events and retail: the project meets its audience.

07Measurement

Coverage, audience, content, footfall and sales: a clear report, and lessons for what comes next.

Rights
& framework.

Contracts & rights

We contract with every talent and set up the rights transfers suited to each use: media, territories, duration.

Credits & approvals

Artist credits and approvals from the brand and the artist at every stage: no surprises at publication.

Regulated sectors

For wine and spirits, projects are designed from the start within the communication rules specific to alcohol in each market.

Frequently
asked questions.

How do you choose the talent?

From your goals and your brand DNA. We present several profiles, with their world, examples and our recommendations, and you choose.

Who owns the rights to the work?

Rights are agreed with you before production: media, territories and duration. Everything is set out in the contracts with the talent.

How long does it take?

It depends on the format: a content project comes together faster than a limited edition or packaging. We come back within 48 hours with a first idea and a schedule.

How is the budget built?

From your goals and constraints. We propose a set-up at the right scale, with a detailed quote: talent, production, activation.

Do you work with our agency?

Yes. We can work alongside your agency, or white label for them, on the artistic side and production.

Do you work internationally?

Yes, from Paris and London, across France, the UK and beyond.

Receive our presentation

Our projects, our method and our formats, in a few pages. Sent on request.

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Let’s discuss your
next project.

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