01Goals
What the project must deliver: awareness, desirability, sales, footfall, content. KPIs are set from the start.
02Creative territory
An idea and an art direction rooted in the brand’s DNA, with clear references.
03Choosing the talent
A reasoned selection of artists, illustrators, photographers or designers, with their world and availability.
04Concept
Mock-ups, intentions, objects and formats: you approve before anything is produced.
05Production
Editions, packaging, objects, installations, visuals and films, with our workshops and production partners.
06Activation
Press, influence, seeding, events and retail: the project meets its audience.
07Measurement
Coverage, audience, content, footfall and sales: a clear report, and lessons for what comes next.