Jean-Baptiste Quesnay has spent his career doing one thing with unusual consistency: finding value before others see it. In culture, in talent, in brand strategy — and now, in art. Moon Above is not a new chapter. It is the natural destination of everything that came before.
It begins, as most things do for him, with a creative instinct. In 2014, he launched Trends Periodical — a Paris-based platform at the crossroads of fashion, music, and contemporary art, which WWD described as having become "a reference for trends… as well as shining a light on up-and-coming artists." That phrase captures something essential about how he operates: a talent for identifying what matters before the market does.
The print edition earned its place at Colette — then the most influential cultural retail destination in the world — and its pages brought together figures who would define a generation. Daniel Arsham, now one of the most collected artists of his time. Swizz Beatz, among the world's most respected private collectors. Inès Longevial, whose work has since entered major international collections. These were not celebrity features. They were early, intimate conversations with artists who mattered — before consensus arrived.
"I have always been more interested in what is becoming than in what already is."
From that foundation of artist proximity and cultural intelligence, he built TRENDS — an award-winning creative agency recognised in France and internationally, with offices in Paris, Dubai, and Tokyo. Over more than a decade, TRENDS accompanied more than five hundred global brands — among them ACCOR and LVMH — across strategy, identity, and cultural positioning.
The lesson learned across those engagements was precise and irreversible: the companies that endure are the ones that treat culture not as a backdrop, but as a foundation. Art, deployed with intention, is among the most powerful tools a brand possesses — and almost none of them know how to access it properly.
The Birth of Moon Above
That observation is where Moon Above begins. The art market holds extraordinary depth — from blue-chip works in museum-grade collections to emerging voices quietly reshaping the contemporary canon — but its finest opportunities have always circulated privately, through relationships that most collectors and institutions simply do not have.
The rigour required to navigate it well demands a level of expertise that is rarely found alongside a genuine creative eye. Jean-Baptiste built Moon Above to be both: a private access club and full-service art consultancy where every opportunity is researched with institutional rigour and every recommendation is grounded in twenty years of proximity to artists, collectors, and creative culture.
For Collectors & Institutions
At the heart of Moon Above is a private club designed for serious collectors, family offices, and institutions who understand that the best works rarely appear on the open market. Members gain access to curated off-market opportunities — each fully documented, legally structured, and assessed for long-term value.
The advisory relationship is bespoke: built around each client's collection strategy, risk profile, and aesthetic sensibility. Not a fund. Not a marketplace. A trusted partner with an eye — and the process to match.
For Corporations
Beyond the club, Moon Above works directly with companies seeking to embed art at the heart of their identity. Having advised ACCOR and LVMH — two of the world's most culturally ambitious groups — Jean-Baptiste understands precisely how art strategy and brand vision must be built together, not bolted on.
Moon Above advises corporations on collection acquisition and curation, the design of cultural programmes, and the deployment of art across flagship spaces and hospitality environments. In a world where the most admired companies are defined as much by their cultural intelligence as by their products, art is no longer a statement of prestige. It is a strategic asset — and one that demands the same care and expertise as any other.
Operating from Paris, Milan, and Abu Dhabi, Moon Above brings together three markets with distinct and complementary strengths: the institutional legitimacy and historical depth of Paris; the density of private collectors and design culture in Milan; and the extraordinary momentum of Abu Dhabi, where sovereign ambition and a rising generation of collectors are building one of the most dynamic art markets in the world.