Art & DE-
SIGN Strategy

          Strategic curation for brands, developers, institutions and hospitality leaders

At Moon Above, we believe art is more than decoration — it’s cultural capital. We work at the intersection of aesthetics and strategic vision, designing and delivering bespoke art strategies for spaces, brands and experiences.

Whether you’re developing a luxury hotel, building a global brand identity, or creating a cultural destination, we bring a curatorial approach rooted in meaning, narrative and long-term value.

Our art consulting services are tailored to each client’s ambitions, timeline and audience. From the conceptual phase to final installation, we manage every step — ensuring that each artwork placed, commissioned or integrated serves a larger purpose: cultural impact.

Our services include

Strategic art masterplanning

Defining the curatorial narrative for large-scale developments and public/private projects.

Art selection & sourcing

Sourcing contemporary, emerging and blue-chip artists aligned with your values and positioning.

Commissioning & collaborations

Managing bespoke artist commissions, installations and limited-edition creations tailored to the site and story.

Project management & installation

From procurement to logistics, insurance and on-site installation, we manage the entire curatorial lifecycle.

Cross-cultural advisory

We work across regions and cultures to ensure that artworks are contextually aligned with your space and audience.

Cultural & Spatial Audit

Goal: Understand the space, the story, and the client’s intention.

Timeline: 1–2 weeks
Site visit or remote walkthrough Spatial and stylistic analysis (layout, light, tone, materials)
Brand/cultural audit: what the space says — and what it could say Interviews with stakeholders or owners Benchmarking of references and moods First narrative axes: themes, values, artistic direction

Deliverable: a strategic audit document + initial creative direction

Art Strategy & Selection

Goal: Define a visual universe and select the right artists and works.

Timeline: 2–4 weeks
Detailed art direction (tone, medium, themes, symbolic layer)
Custom shortlist of artworks or artists
Option for commissioned or site-specific works Liaison with artists and galleries Scenographic proposals, placement logic, harmony with space
Deliverable: full curatorial proposal + estimated budget

Acquisition & Installation Advisory

Goal: Support the purchase and final implementation.

Timeline: 2–6 weeks Fee: commission (typically 10–20%) or fixed fee Negotiation with artists/galleries
Framing, transportation, logistics
On-site installation & scenography
Optional integration into communication, storytelling, or branding
Deliverable: complete project execution and post-installation support

Who we work with

We support clients with strong aesthetic and symbolic ambitions:

Luxury hotels & resorts

Real estate developers

Architects & designers

Retail & hospitality groups

BrandsPublic & private institutions

From global powerhouses to niche innovators, we help brands express their identity through curated narratives, signature commissions and art-driven storytelling.

Why it matters

In an oversaturated visual world, art that’s aligned, intentional and strategic creates lasting resonance. We help you turn your spaces into statements — and your projects into legacies.